Does Burros Fries have the right to use the Marks under any other trade name?

According to Burros Fries's 2024 Franchise Disclosure Document, the company retains the right to use its trademarks, including "Burros & Fries," under any other trade name, trademarks, service marks, and logos currently used or that may be used in the future for the business. This right is non-exclusive, meaning Burros Fries can license the marks to others, including franchisees, and can develop other systems using similar marks without providing additional rights to existing franchisees as described in Item 12.

This provision grants Burros Fries significant flexibility in managing and expanding its brand. For a franchisee, this means that Burros Fries could introduce new brands or systems that compete with their franchise, potentially impacting their business. The franchisee's use of the marks is limited to the operation of their franchise and must be in the manner authorized by Burros Fries.

Furthermore, the franchisee cannot use the marks as part of any corporate or trade name and must prominently display the marks as designated by Burros Fries. They must also identify themselves as a franchisee of Burros Fries on all business documents and materials. Upon termination or expiration of the Franchise Agreement, the franchisee loses all rights to the marks and must discontinue their use.

Overall, while franchisees are granted the right to use Burros Fries's trademarks, these rights are subject to numerous conditions and limitations, highlighting the franchisor's control over the brand and its potential future development.