Does Burros Fries require franchisees to submit local advertising and promotional materials for approval, and what happens if Burros Fries has not prepared or previously approved them?
Burros_Fries Franchise · 2024 FDDAnswer from 2024 FDD Document
You will not use any independent advertising or sales promotion programs in any media (including electronic) without our prior review and written approval. We will approve the materials you submit to us within thirty days, if we do not respond within such period all such materials will be deemed automatically disapproved. You will make reasonable efforts to participate in and cooperate with all advertising programs selected by us or by any approved group of franchisees, except that you may not need to follow or maintain any sales price or suggested pricing. You are responsible for any expenses of this independent advertising.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–38)
What This Means (2024 FDD)
According to Burros Fries's 2024 Franchise Disclosure Document, franchisees are required to submit local advertising and promotional materials for review and approval if Burros Fries has not already prepared or approved them. This means that if a franchisee wants to use any advertising or promotional materials that are not standard Burros Fries materials, they must first get the franchisor's permission.
Burros Fries will review the submitted materials and provide approval or disapproval. The franchisor has 30 days to respond to the franchisee's submission. If Burros Fries does not respond within this 30-day period, the materials are automatically considered disapproved.
This requirement ensures that all advertising and promotional efforts align with the Burros Fries brand standards and marketing strategies. It also places a responsibility on the franchisee to plan ahead and submit materials in a timely manner to allow for the review process. The franchisee is responsible for the expenses of this independent advertising.