What phrase must a Burros Fries franchisee use after their name on printed materials?
Burros_Fries Franchise · 2024 FDDAnswer from 2024 FDD Document
You must identify yourself as the owner of your Franchise by placing your name on the Business and on all checks, invoices, receipts, contracts and other documents that bear any of the Marks, and on all printed materials your name must be followed by the phrase "A Franchise of Burros & Fries" or such other phrase as we occasionally direct.
Source: Item 13 — TRADEMARKS (FDD pages 40–42)
What This Means (2024 FDD)
According to the 2024 Burros Fries Franchise Disclosure Document, franchisees must identify themselves as the owner of their franchise on various documents. Specifically, on all printed materials, a Burros Fries franchisee's name must be followed by the phrase "A Franchise of Burros & Fries." However, the FDD also states that Burros Fries may occasionally direct franchisees to use a different phrase.
This requirement ensures that customers and other parties are aware that the business is a franchise operating under the Burros Fries brand. It also helps to reinforce the brand's identity and maintain consistency across all franchise locations. The franchisee must comply with this requirement on all printed materials, which could include menus, flyers, advertisements, and other promotional items.
It is important to note that Burros Fries retains the right to change the required phrase at any time. Therefore, franchisees must stay informed of any updates or changes to the branding guidelines. While the franchisee must include the specified phrase, they are prohibited from using the marks as part of any corporate or trade name, or using any trade name, trademark, service mark, emblem, or logo other than the Marks designated by Burros Fries.