When operating a Burros Fries franchise, what standards must be adhered to regarding signage?
Burros_Fries Franchise · 2024 FDDAnswer from 2024 FDD Document
operation of its Business, all such additions, modifications and changes at Franchisees expense. In addition, Franchisee acknowledgesthat:
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- We have spent considerable time designing the decoration and outfitting of a Burros & Fries Business with specific kitchen equipment, furnishing, fixtures, décor items and signage. This is part of our trade dress. Franchisee must purchase such items from us and/or our affiliates or approved vendors as specified in the Operations Manual and Section 12.T of this Agreement.
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- To insure the consistent high quality and uniformity of Products and Services provided by the Franchised Businesses, Franchisee must lease or purchase all products, supplies, kitchen equipment and services (as described above) for use in the operation of its Business, from us, our affiliates or approved vendors who demonstrate to our continuing satisfaction an ability to meet our standards and specifications. We are not liable to Franchisee for any loss or damage, or deemed to be in breach of this Agreement, if we, our affiliates or approved vendors and/or suppliers cannot deliver, or cause to be delivered, Franchisee's order of products, supplies or kitchen equipment where such items are outof-stock or discontinued. Franchisee is prohibited from purchasing or leasing products, supplies, kitchen equipment and services from unapproved vendors and/or suppliers who are not on our approved list without our written approval. We shall approve or deny Franchisee's request, which approval is in our sole discretion, within thirty (30) days of receipt of Franchisee's written request. Such approval or disapproval shall be made by email or any other form of written communication. Failure of Franchisee to purchase such items from us, our affiliates or approved vendors and/or supplies and use such unapproved items in the operation of its Business may result in termination of this Agreement as specified in Section 23.C of this Agreement.
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Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2024 FDD)
According to the 2024 Burros Fries Franchise Disclosure Document, franchisees must adhere to specific standards regarding signage. Burros Fries has invested considerable time in designing the decoration and outfitting of its businesses, including specific signage, which is considered part of their trade dress. Franchisees are required to purchase signage from Burros Fries, its affiliates, or approved vendors as specified in the Operations Manual.
Franchisees must use only the names and marks approved in writing by Burros Fries and in the manner authorized. They must also display a notice indicating that they are a "Franchise of Burros & Fries" and that the names and marks are used under such a franchise. Unless otherwise authorized, franchisees must operate and advertise the business under the name "Burros & Fries".
Any use of printed material bearing the names or marks must be approved by Burros Fries, unless the item was supplied by them. The franchisor has the discretion to approve or deny such requests within thirty days of receipt, and failure to respond within this period is deemed a denial. Franchisees must also use trademark and copyright notices as specified by Burros Fries. These regulations ensure brand consistency and protect the franchisor's trademarks.