What marks is a Burros Fries franchisee licensed to use?

According to the 2024 Burros Fries Franchise Disclosure Document, franchisees are licensed to use the "Burros & Fries" design plus word mark, which is federally registered. In addition to this specific mark, Burros Fries franchisees are also licensed to use all other service marks, trademarks, slogans, logos, and emblems that Burros Fries designates for use within its system. These collectively are referred to as the "Marks".

This means that as a Burros Fries franchisee, you have the right to use the brand's established identity to operate your business. This includes not only the core logo but also any other branding elements that Burros Fries may introduce or update over time. This is a common practice in franchising, as it ensures brand consistency across all locations and helps customers easily recognize and associate with the brand.

The franchisee's license to use these marks is subject to the terms and conditions outlined in the franchise agreement. It's important for prospective franchisees to understand that the right to use these marks is not unlimited and is tied to maintaining compliance with Burros Fries's standards and operating procedures. Failure to adhere to these standards could result in the termination of the franchise agreement and the loss of the right to use the Burros Fries brand identity.