factual

Is a Burros Fries franchisee required to use the Marks in compliance with the System and standards?

Burros_Fries Franchise · 2024 FDD

Answer from 2024 FDD Document

ating Manual as well as our policy statements, which underlie the goodwill associated with and symbolized by the Names and Marks.

B. Franchisee is Licensed to Use Names and Marks

With respect to Franchisee's franchised use of Burros & Fries Franchise, Inc.'s Names and Marks pursuant to this Agreement, Franchisee agrees that:

  1. Franchisee shall use only the Names and Marks as are approved in writing by us for Franchisee's use, and shall use them only in the manner authorized and permitted by us and that in any use whatsoever of the Names and Marks of ours that the Names and Marks are identified as being registered to or owned by Burros & Fries Franchise, Inc., with exclusive rights give to us;

    1. Franchisee shall use the Names and Marks only in connection with the operation of the Business and in advertising for the Business conducted at or from the Franchisee's web page and Accepted Location;
    1. Franchisee shall use and display, as we may require in the operation of the Business, a notice in the form approved by us indicating that Franchisee is a "Franchise of Burros & Fries" and that the Names and Marks are used by Franchisee under such Franchise. Franchisee must indicate to third parties that it is "independently owned and operated" and that we own the Marks and Franchisee uses them under a license;
    1. Unless otherwise authorized or required by us, Franchisee shall operate and advertise the Business under the Name and Mark "Burros & Fries";
    1. Franchisee's right to use the Names and Marks is limited to such usages as are authorized under this Agreement, and any unauthorized use shall constitute an infringement of our rights and a material breach of this Agreement;
    1. Franchisee must obtain our approval for any use of any item of printed material of any kind bearing any of the Names or Marks, unless we supplied the item. We shall approve or deny Franchisee's request, which approval is in our sole discretion, within thirty (30) days of receipt of Franchisee's written request. If we fail to respond to Franchisee's request within said thirty (30) day period, Franchisee's request shall be deemed denied. Franchisee shall use such notices of Trademark registrations and copyrights as we specify.

Source: Item 22 — CONTRACTS (FDD page 53)

What This Means (2024 FDD)

According to the 2024 Burros Fries Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding the use of Burros & Fries' Names and Marks. Franchisees are required to use only the Names and Marks approved in writing by Burros & Fries and must use them in the manner authorized by the company. Any usage of the Names and Marks must identify them as registered to or owned by Burros & Fries Franchise, Inc., ensuring the company's ownership is clear. Franchisees must also use and display a notice indicating they are a "Franchise of Burros & Fries" and that the Names and Marks are used under such a franchise. Unless otherwise authorized, franchisees must operate and advertise the business under the Name and Mark "Burros & Fries".

Unauthorized use of the Names and Marks constitutes an infringement of Burros Fries' rights and a material breach of the Franchise Agreement. Franchisees must obtain approval for any printed material bearing the Names or Marks, unless the item is supplied by Burros Fries. The company has 30 days to approve or deny the franchisee's request, and failure to respond within this period results in the request being deemed denied. Franchisees are also required to use notices of Trademark registrations and copyrights as specified by Burros Fries.

These stipulations ensure that the Burros Fries brand maintains a consistent and legally protected identity across all franchise locations. By mandating specific usage and requiring approval for marketing materials, Burros Fries retains control over its brand image and prevents unauthorized exploitation of its intellectual property. This protects both the franchisor and other franchisees by maintaining brand integrity and customer recognition. A prospective franchisee should understand these requirements and be prepared to adhere strictly to Burros Fries' guidelines for using its Names and Marks.

Disclaimer: This information is extracted from the 2024 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.