What is the definition of the protected territory for a Burros Fries business in a Non-Traditional Location?

According to the 2024 Burros Fries Franchise Disclosure Document, the definition of the protected territory for a business that is not in a Non-Traditional Location is not provided. The document states, "The protected Territory for a Business that is not in a Non-Traditional Location will be: ________miles driven from any direction of the Business."

This means the specific mileage or area defining the protected territory for standard Burros Fries locations is not pre-defined in the FDD. Instead, this blank space suggests that the protected territory is determined on a case-by-case basis. The FDD does mention that the territory will normally include up to three (3) miles driven in any direction from the Business. However, Burros Fries reserves the right to grant a Territory that is larger or smaller than the three (3) mile area described above, in order to account for more densely or sparsely populated areas.

A prospective franchisee should discuss with Burros Fries how the protected territory will be determined for their specific location, considering factors like population density, demographics, traffic patterns and competition. Understanding the size and boundaries of the protected territory is crucial, as it directly impacts the franchisee's ability to operate without direct competition from other Burros Fries locations. The franchisee should also clarify whether the mileage is measured as the crow flies or by driving distance, and ensure that the territory is clearly defined by recognizable boundaries such as streets or geographical features.