What data source is used to determine the population within a Burros Fries territory?

According to Burros Fries's 2024 Franchise Disclosure Document, the population within a territory is determined using data from the U.S. Census Bureau. Specifically, Burros Fries uses the most recently published data from the U.S. Census Bureau to determine the population size when establishing a franchise territory. However, Burros Fries retains the flexibility to use another source, if they indicate it to the franchisee.

This is important for prospective franchisees because the population within a territory is a key factor in determining its size and potential. Burros Fries defines its protected territory as including up to three miles driven in any direction from the franchise business, using MapQuest or a similar mapping program. However, they reserve the right to adjust the territory size based on population density and other factors. Therefore, understanding how the population is measured can help a franchisee assess the potential customer base and market opportunity within their assigned territory.

It's worth noting that while the U.S. Census Bureau is the primary source, Burros Fries reserves the right to use other data sources. This could allow them to adapt to more current or localized population data. A prospective franchisee should clarify with Burros Fries which data source will be used to define their specific territory and how frequently this data is updated to ensure an accurate assessment of the market.