Can Burros Fries acquire websites with domain names similar to 'Burros & Fries'?
Burros_Fries Franchise · 2024 FDDAnswer from 2024 FDD Document
The Internet is a channel of distribution reserved exclusively to us and Franchisee may not independently market on the Internet or conduct e-commerce, without our written consent; and
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- Acquire or establish any Websites utilizing a domain name incorporating one or more words that are similar to "Burros & Fries" or any other words that describe the Business as determined by us.
The term "Website" includes: Internet home pages, as well as other electronic sites (such as social networking sites like Yelp, Facebook, Twitter, LinkedIn, blogs and other applications).
Franchisee shall not
establish a Website on the Internet using any domain name containing the words listed above or any variation thereof. The Franchisee acknowledges that we have all right, title and interest in and to such domain names, as we shall designate in the Operations Manual.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2024 FDD)
According to the 2024 Burros Fries Franchise Disclosure Document, Burros Fries reserves the right to exclusively market on the internet. As a franchisee, you cannot independently market on the internet or conduct e-commerce without written consent from Burros Fries.
Specifically, franchisees are prohibited from acquiring or establishing websites that use a domain name incorporating words similar to "Burros & Fries" or any other words that describe the Burros Fries business, as determined by the franchisor. The term "Website" includes internet home pages and other electronic sites, such as social networking sites, blogs, and other applications.
Burros Fries franchisees cannot establish a website on the internet using any domain name containing the words listed above or any variation of those words. Burros Fries retains all rights, titles, and interests in such domain names, as designated in the Operations Manual. This means that Burros Fries maintains control over the brand's online presence and marketing strategies, limiting the franchisee's ability to independently promote their location online.