What trademark is used by Burneys Sweets More for its franchised businesses?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
- C. Franchisor identifies its goods and services with certain service marks, trade names and trademarks, including, but not limited to, the "BURNEY'S SWEETS & MORE" trademark, as well as certain other trademarks, service marks, slogans, logos and emblems which have been and which may hereafter be designated by Franchisor for use in connection with the System (the "Marks").
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to the 2025 Burneys Sweets More Franchise Disclosure Document, the trademark used by Burneys Sweets More is "BURNEY'S SWEETS & MORE". The franchise agreement grants the franchisee a license to operate under the Burneys Sweets More system, which includes the use of this trademark.
Burneys Sweets More retains the right to modify or substitute different marks if it deems it beneficial to the system. The franchisee is obligated to comply with these changes and bear any associated expenses. Additionally, the franchisee must modify or discontinue the use of any mark if ordered by a court or deemed necessary by Burneys Sweets More.
Upon termination or non-renewal of the franchise agreement, the franchisee must immediately cease using the BURNEY'S SWEETS & MORE trademark and all other marks associated with the Burneys Sweets More chain. They must also cancel any assumed name registrations containing the Burneys Sweets More mark. This ensures that the brand's identity remains protected and under the control of Burneys Sweets More.