What specific items must be removed during the de-identification process for a Burneys Sweets More location?

According to Burneys Sweets More's 2025 Franchise Disclosure Document, the de-identification process involves specific steps to remove the brand's identity from a location if the franchise agreement ends and Burneys Sweets More does not purchase the location or assume the lease. Franchisees are responsible for de-identifying the premises within ten days of receiving notice from Burneys Sweets More that they will not be exercising their rights to purchase the location or assume the lease.

The de-identification procedures mandate the removal of all references to Burneys Sweets More. This includes removing trade dress items, branding items, signage, color schemes, fixtures, and décor items from the shop. These steps ensure that the location no longer appears to be a Burneys Sweets More franchise.

If a franchisee fails to comply with these de-identification requirements, Burneys Sweets More has the right to enter the premises and complete the de-identification process themselves. The franchisee would then be responsible for covering the costs associated with this action. This provision protects Burneys Sweets More's brand and ensures consistent brand representation, even after a franchise agreement terminates.