What must the sign displayed by a Burneys Sweets More franchisee indicate?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall take such additional action as may be necessary under the laws of the state in which the Shop is operated to make clear to the public that Franchisee is an independent franchisee of Franchisor and not owned by Franchisor.
Franchisee shall post in a conspicuous location at the business premises, as well as on invoices, purchase orders, marketing materials, Online Presences, and the like that "This BURNEY'S SWEETS & MORE franchise is independently owned and operated by [Franchisee entity name] under license from DMG BURNEY, INC."
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, franchisees must clearly indicate their independent ownership. Specifically, the sign must state that the Burneys Sweets More franchise is independently owned and operated by the franchisee entity name under license from DMG BURNEY, INC. This information must be displayed in a conspicuous location at the business premises.
This requirement ensures that customers understand that the franchise is not directly owned or operated by the franchisor, DMG BURNEY, INC. It clarifies the relationship between the franchisee and the franchisor, emphasizing the franchisee's role as an independent business owner operating under a license. This is a common practice in franchising to avoid confusion about liability and responsibility.
In addition to the physical sign, Burneys Sweets More requires this disclaimer to be present on invoices, purchase orders, marketing materials, and online presences. This comprehensive approach ensures that the message of independent ownership is consistently communicated across all customer-facing materials and platforms.