Does Burneys Sweets More reserve the right to substitute different proprietary marks?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
We reserve the right to substitute different proprietary marks for use in identifying the System and the business operating under it if we, in our sole discretion, determine that substitution of different marks as Marks will be beneficial to the System. You must comply with such change, revision, or substitution and bear all expenses associated with them.
Source: Item 13 — TRADEMARKS (FDD pages 35–37)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, Burneys Sweets More retains the right to substitute different proprietary marks for identifying the System and the business operating under it. This substitution can occur if Burneys Sweets More, in its sole discretion, determines that changing the marks will benefit the System.
As a Burneys Sweets More franchisee, you are obligated to comply with any such change, revision, or substitution of marks. This means you would be required to implement the new marks in your business operations.
Furthermore, the FDD stipulates that the franchisee must bear all expenses associated with these changes. This could include costs related to updating signage, marketing materials, and any other items that display the brand's trademarks. This is a potentially significant financial burden that franchisees should be aware of. Franchisees should budget for potential rebranding expenses and seek clarification from Burneys Sweets More regarding the circumstances under which such changes might occur and the estimated costs involved.