What are the requirements for supplemental advertising conducted by a Burneys Sweets More franchisee?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
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- (d) Supplemental Advertising. Franchisee shall have the right to conduct, at its separate expense, supplemental advertising in addition to the expenditures specified in this Section 8. All such supplemental advertising shall either have been prepared by Franchisor or approved by Franchisor pursuant to Section 8(f).
- (e) Directory Advertising. Franchisee shall arrange for the listing of the Franchised Business's telephone number and email address in any print or online directory designated by Franchisor under the name "BURNEY'S SWEETS & MORE" or such other name as the Franchisor may designate. All advertising and promotion in such media (beyond a simple listing of name, address, and telephone number) shall be subject to Franchisor's approval. Franchisor has the right to arrange for directory listings for franchisees operating Franchised Businesses under the System and, at Franchisee's expense, for Franchisee;
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to the 2025 Burneys Sweets More FDD, franchisees have the right to conduct supplemental advertising at their own expense, in addition to the advertising expenditures already specified in the franchise agreement. However, there are specific requirements that must be followed.
All supplemental advertising materials must either be prepared by Burneys Sweets More itself or approved by Burneys Sweets More. This approval process is detailed: any advertising and promotional materials not previously prepared or approved by Burneys Sweets More within 90 days of their intended use must be submitted to Burneys Sweets More for approval.
Burneys Sweets More has 20 days from the date of receipt to approve or disapprove the submitted materials. If the franchisee does not receive approval within this 20-day period, the materials are considered disapproved. This requirement ensures that all advertising aligns with the brand standards and image of Burneys Sweets More.