What was the registration date for Burneys Sweets More trademark with registration number 5528555?

According to Burneys Sweets More's 2025 Franchise Disclosure Document, trademark registration number 5528555 has a registration date of July 31, 2018. This registration is listed on the Principal Register. The Principal Register generally offers more legal protection than the Supplemental Register.

Burneys Sweets More franchisees are permitted to use the "BURNEY'S SWEETS & MORE" trademark and trade name, but this right is solely derived from the Franchise Agreement. Franchisees must adhere to Burneys Sweets More's regulations regarding the use of the marks and cannot use them in any business or activity outside of the franchised business, unless explicitly authorized in writing by Burneys Sweets More. Franchisees also cannot use marks confusingly similar to Burneys Sweets More's marks as part of a corporate or legal name.

All goodwill established through the franchisee's use of the marks benefits Burneys Sweets More exclusively. Upon termination, expiration, or non-renewal of the Franchise Agreement, the franchisee must cease identifying as a Burneys Sweets More franchisee and discontinue all use of the marks, except for businesses still operating under a valid Burneys Sweets More Franchise Agreement.

It is important for prospective franchisees to understand their rights and responsibilities regarding trademark usage, as well as the potential implications of the Franchise Agreement's termination on their ability to use the Burneys Sweets More brand. Franchisees should also be aware of the importance of notifying Burneys Sweets More of any potential trademark infringements or challenges.