What does 'we,' 'our,' and 'us' refer to in the Burneys Sweets More Disclosure Document?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
To simplify the language in this Disclosure Document, "we," "our," "us" and "BURNEY'S SWEETS & MORE" refer to DMG BURNEY INC. "You" and "your" refer to the person or company that buys the franchise, including, if any, such company's owners, partners, members, shareholders, and guarantors.
THE FRANCHISOR
We are a North Carolina corporation, incorporated under the name "DMG BURNEY INC.," on August 13, 2014. Our principal business address is 1107-C West Broad St., Elizabethtown, North Carolina 28337. We own all of the trademarks you will use in the operation of your BURNEY'S SWEETS & MORE business. Our sole business since inception has been selling BURNEY'S SWEETS & MORE licenses and franchises. Prior to November 2017, we licensed to third parties the right to operate BURNEY'S SWEETS & MORE businesses through a legacy license program no longer being offered. We no longer offer licenses to third-parties, and we offer only BURNEY'S SWEETS & MORE franchises. We operate no business of the type being franchised and have never offered for sale any franchises of any other kind.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, the terms "we," "our," "us," and "BURNEY'S SWEETS & MORE" refer to DMG BURNEY INC. The terms "you" and "your" refer to the person or company that purchases the franchise, including the company's owners, partners, members, shareholders, and guarantors. DMG BURNEY INC. was incorporated in North Carolina on August 13, 2014.
This definition is important for prospective franchisees as it clarifies who is making the statements and obligations within the FDD. When reading through the document, any instance of "we," "our," or "us" should be understood as referring directly to DMG BURNEY INC., the entity offering the Burneys Sweets More franchise. This distinction helps to avoid confusion and ensures that franchisees understand which entity is responsible for fulfilling the franchisor's obligations outlined in the document.
Understanding these definitions is crucial for interpreting the terms and conditions of the franchise agreement accurately. For example, if the FDD states, "We will provide training," it means that DMG BURNEY INC. is responsible for providing the training. Similarly, if it states, "Our trademarks," it refers to the trademarks owned by DMG BURNEY INC. This clarity is essential for understanding the rights and responsibilities of both the franchisor and the franchisee within the Burneys Sweets More franchise system.