Can Burneys Sweets More raise the contribution to the Brand Fund?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand Fund. We have established the Brand Fund to support the development of new recipes and franchisee revenue sources, the evaluation and adoption of new technology, and the
creation of marketing content and public relations materials, as we, in our sole discretion, deem appropriate for the benefit of the brand. (Franchise Agreement Sections 8 (a)(ii) and 8(b))
The contribution is currently 0.5% of monthly Gross Sales. We reserve the right to raise the contribution to the Brand Fund, but not to exceed 1.5% of your Gross Sales. We may at our discretion defer Brand Fund contributions for you or another franchisee for an additional period of time we deem appropriate at the outset of your or their Shop. Other franchisees' Brand Fund contributions may be calculated at a different rate or on a different basis and, under limited circumstances, certain franchisees may not be required to pay Brand Fund fees. We have the sole discretion to settle or forgive any accrued and unpaid Brand Fund contributions owed by a franchisee.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 25–33)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, Burneys Sweets More has the right to increase the contribution to the Brand Fund. The current contribution is 0.5% of monthly Gross Sales. However, Burneys Sweets More can raise the contribution, but it cannot exceed 1.5% of your Gross Sales.
Burneys Sweets More may also defer Brand Fund contributions for franchisees at the outset of their shop's operation, and other franchisees' Brand Fund contributions may be calculated differently. In some cases, certain franchisees may not be required to pay Brand Fund fees at all. Burneys Sweets More also has the sole discretion to settle or forgive any accrued and unpaid Brand Fund contributions owed by a franchisee.
The Brand Fund is used to develop new recipes and franchisee revenue sources, evaluate and adopt new technology, and create marketing content and public relations materials. Burneys Sweets More has sole discretion over these decisions, deeming them appropriate for the benefit of the brand.