What does 'Location' refer to in the Burneys Sweets More franchise agreement?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
(d) "Franchise Agreement" shall mean the franchise agreement between Franchisor and ("Franchisee") dated as amended or renewed from time to time.
- (e) "Location" shall mean the accepted location of Franchisee's Franchised Business.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to the 2025 Burneys Sweets More Franchise Disclosure Document, the term "Location" refers to the accepted location of the franchisee's Burneys Sweets More franchised business. This definition is crucial as it establishes the specific site where the franchisee is authorized to operate their Burneys Sweets More shop.
The precise location is typically identified and agreed upon in the Franchise Rider or the Site Selection Acceptance Letter. Until this location is formally established, Burneys Sweets More retains the right to locate other franchises without granting any territorial rights to the franchisee. This means that a franchisee's territory is not secured until the specific location is agreed upon.
The "Location" is also a key factor in determining the "Restrictive Territory" post-termination, expiration, or non-renewal of the franchise agreement. The restrictive territory includes the location of the franchised business and potentially extends to a 10-mile radius around it, as well as other Burneys Sweets More locations. This has significant implications for a franchisee's ability to operate a similar business after leaving the Burneys Sweets More system, as they are restricted from operating within this defined area.