What is included in the definition of 'Franchised Business Data' for a Burneys Sweets More franchise?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
- (c) "Confidential Information" shall include, without limitation, any information, not generally known to the public, in any form, relating to the System and the Franchised Business and its operations, including all trade secrets of the Franchised Business; all knowledge, know-how, standards, methods, and procedures related to the establishment and operation of the Franchised Business not generally known to the public; all records pertaining to customers, suppliers, and other service providers of, and/or related in any way to, the Franchised Business (such as all names, addresses, phone numbers, e-mail addresses for customers and suppliers; customer purchase records and mail lists); product formulas, methods of production; electronic code, designs, marketing materials, and business, sales, and marketing strategies; financial information; databases; training materials; knowledge of the franchise system; and any other data and information that we or our affiliates designates as confidential, including all information contained in the Brand Standards Manual.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
Based on the 2025 Burneys Sweets More Franchise Disclosure Document, 'Confidential Information' includes data related to the Burneys Sweets More system and the franchised business operations. This encompasses trade secrets, knowledge, know-how, standards, methods, and procedures not generally known to the public. It also extends to records pertaining to customers, suppliers, and other service providers, including names, addresses, phone numbers, email addresses, customer purchase records, and mail lists.
Furthermore, the definition includes product formulas, methods of production, electronic code, designs, marketing materials, and business, sales, and marketing strategies. Financial information, databases, training materials, and knowledge of the franchise system are also considered confidential. Any other data and information that Burneys Sweets More or its affiliates designates as confidential, including all information contained in the Brand Standards Manual, falls under this definition.
For a prospective Burneys Sweets More franchisee, this means that a wide array of information related to the business is considered confidential and must be protected. This includes not only obvious trade secrets like recipes but also customer lists and marketing strategies. Franchisees are responsible for maintaining the confidentiality of this information, which is a standard practice in franchising to protect the brand's competitive advantage.