What is included in the definition of the Burneys Sweets More 'Brand Standards Manual'?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
- (c) "Confidential Information" shall include, without limitation, any information, not generally known to the public, in any form, relating to the System and the Franchised Business and its operations, including all trade secrets of the Franchised Business; all knowledge, know-how, standards, methods, and procedures related to the establishment and operation of the Franchised Business not generally known to the public; all records pertaining to customers, suppliers, and other service providers of, and/or related in any way to, the Franchised Business (such as all names, addresses, phone numbers, e-mail addresses for customers and suppliers; customer purchase records and mail lists); product formulas, methods of production; electronic code, designs, marketing materials, and business, sales, and marketing strategies; financial information; databases; training materials; knowledge of the franchise system; and any other data and information that we or our affiliates designates as confidential, including all information contained in the Brand Standards Manual.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, the Brand Standards Manual contains confidential information relating to the Burneys Sweets More system and franchised business operations. This includes trade secrets, knowledge, know-how, standards, methods, and procedures related to establishing and operating the franchised business that are not generally known to the public.
The Brand Standards Manual also includes records pertaining to customers, suppliers, and other service providers, such as names, addresses, phone numbers, e-mail addresses, customer purchase records, and mail lists. It further encompasses product formulas, production methods, electronic code, designs, marketing materials, and business, sales, and marketing strategies. The manual also contains financial information, databases, training materials, and knowledge of the franchise system.
In essence, the Brand Standards Manual is a comprehensive guide containing all the essential information and guidelines necessary for a franchisee to successfully operate a Burneys Sweets More franchise, maintain brand consistency, and protect confidential business information. Franchisees must return the Brand Standards Manual upon termination of the franchise agreement.