According to the 2025 Burneys Sweets More FDD, the franchisor identified in the addendum to the franchise agreement, which includes the Nondisclosure and Non-Solicitation Agreement, is DMG BURNEY, INC. This is explicitly stated in Exhibit J, which is an addendum to the franchise agreement.

This means that DMG BURNEY, INC. is the party to which the franchisee agrees to keep certain information confidential and from which the franchisee agrees not to solicit employees, customers, or vendors, both during the term of the franchise agreement and for a specified period after its termination or expiration. The franchisee's obligations under the Nondisclosure and Non-Solicitation Agreement are legally binding and intended to protect Burneys Sweets More's confidential information, customer relationships, and vendor relationships.

Prospective franchisees should carefully review the terms of the Nondisclosure and Non-Solicitation Agreement, including the scope of the confidential information covered, the duration and geographic scope of the non-solicitation restrictions, and the potential consequences of violating the agreement. Understanding these obligations is crucial for franchisees to ensure they can comply with the agreement and avoid potential legal disputes with DMG BURNEY, INC.