Can a Burneys Sweets More franchisee use the premises for promotions and meetings?

According to the 2025 Burneys Sweets More FDD, a franchisee is permitted to use the premises for promotions, celebrations, meetings, and other group functions where the franchisee's services and products are offered or sold. This allowance is part of the permitted use outlined in the lease agreement, which primarily designates the premises for operating a franchised fast-casual shop specializing in glazed and stuffed croissants, donuts, cakes, pies, cookies, coffee, and other beverages. This provides franchisees with the flexibility to host events that can enhance customer engagement and drive sales.

This clause in the lease agreement ensures that Burneys Sweets More franchisees can actively market their business within their physical location. By allowing promotions, celebrations, and meetings, franchisees can create a community hub and attract more customers. This can be particularly beneficial for building local brand awareness and fostering customer loyalty.

However, franchisees should be aware that while they have the right to use the premises for these activities, all advertising and promotional materials must be approved by Burneys Sweets More. This requirement ensures that all marketing efforts align with the brand's standards and image. Franchisees need to submit any promotional materials not already approved by the franchisor at least 20 days before their intended use, as unapproved materials will be deemed disapproved if a response isn't received within that timeframe.