What must a Burneys Sweets More franchisee clearly identify in all dealings with third parties?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall take such additional action as may be necessary under the laws of the state in which the Shop is operated to make clear to the public that Franchisee is an independent franchisee of Franchisor and not owned by Franchisor.
Franchisee shall post in a conspicuous location at the business premises, as well as on invoices, purchase orders, marketing materials, Online Presences, and the like that "This BURNEY'S SWEETS & MORE franchise is independently owned and operated by [Franchisee entity name] under license from DMG BURNEY, INC."
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, a franchisee must clearly identify themselves as an independent franchisee and not as being owned by the franchisor, DMG BURNEY, INC. This designation must be evident to the public in the state where the Burneys Sweets More shop is operated.
To ensure clarity, Burneys Sweets More requires franchisees to post a specific statement in a conspicuous location at the business premises. This same statement must also appear on invoices, purchase orders, marketing materials, and online presences. The required statement is: "This BURNEY'S SWEETS & MORE franchise is independently owned and operated by [Franchisee entity name] under license from DMG BURNEY, INC."
This requirement is a standard practice in franchising. It protects both the franchisor and franchisee by clarifying their distinct legal relationship. Customers and suppliers are made aware that the franchisee is an independent business owner operating under a license from the franchisor, which helps to avoid any confusion about liability or responsibility for the business's operations.