Has Burneys Sweets More filed all necessary affidavits of use for its trademarks?

According to the 2025 Burneys Sweets More Franchise Disclosure Document, Burneys Sweets More states that it has filed all necessary affidavits of use and renewal applications in a timely manner. The company also intends to continue filing these documents as they become due. Furthermore, none of the trademark registrations are currently due for renewal.

This statement provides some assurance to potential franchisees that Burneys Sweets More is actively managing and protecting its trademarks. Trademarks are crucial for brand recognition and protecting the franchise's identity. By filing the necessary paperwork, Burneys Sweets More aims to maintain its legal rights to the "BURNEY'S SWEETS & MORE" trademark and trade name.

However, the FDD also notes that Burneys Sweets More does not have a federal registration on the Principal Register for one of its principal trademarks. This means that this particular trademark may not have as many legal benefits and rights as a trademark that is federally registered on the Principal Register. If the right to use this trademark is challenged, a franchisee may have to change to an alternative trademark, which may increase their expenses. Prospective franchisees should carefully consider these factors and conduct their own due diligence regarding the trademarks and potential risks associated with them.