What are some examples of how Burneys Sweets More may spend Brand Fund contributions?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the sole discretion to determine where the Brand Fund contributions will be spent to promote, enhance, or further the growth of the BURNEY'S SWEETS & MORE brand, shops, and System, including, but not limited to: research; promotional marketing, public relations, and advertising expenses to promote the brand; hiring marketing, public relations and advertising agencies, technology companies, or in-house personnel to assist in developing the BURNEY'S SWEETS & MORE brand name; developing, evaluating, or using technologies that we believe may benefit the brand, the customers, the franchisees, or the brand's reputation; developing new products and franchisee revenue sources; expenses associated with listings on websites, contest registrations, digital marketing content, influencer marketing, and events and promotions designed to garner media attention and promote the brand name; brand partnerships; expenses associated with conducting market research; travel expenses in connection with promotions and marketing meetings, training, development of trademarks and trademarked materials; production of marketing, public relations, or digital or social media content, including, but not limited to, advertisements, coupons, and other promotional materials; expenses incurred in developing and maintaining non-franchise sales portion of any Online Presences; developing and maintaining any Online Presence; and expenses incurred in using search engine optimization, pay-per-click, or other digital marketing software, services, or companies to help promote the brand.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 25–33)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, the Brand Fund is used to promote and enhance the Burneys Sweets More brand, shops, and overall system. Burneys Sweets More has sole discretion in determining how the Brand Fund contributions are spent. These expenditures may include research, promotional marketing, public relations, and advertising expenses.
Burneys Sweets More may also use the Brand Fund to hire marketing, public relations, and advertising agencies, technology companies, or in-house personnel to assist in developing the Burneys Sweets More brand name. Additionally, the Brand Fund can be used for developing, evaluating, or using technologies that Burneys Sweets More believes may benefit the brand, its customers, franchisees, or its reputation. The fund may also support the development of new products and franchisee revenue sources.
Other potential uses for the Brand Fund include expenses associated with website listings, contest registrations, digital marketing content, influencer marketing, and events and promotions designed to garner media attention and promote the brand name. Burneys Sweets More may also use the fund for brand partnerships, market research, travel expenses related to promotions and marketing meetings, and the development of trademarks and trademarked materials. The Brand Fund can also cover the production of marketing, public relations, or digital or social media content, such as advertisements, coupons, and other promotional materials, as well as expenses for maintaining the non-franchise sales portion of any Online Presences and using search engine optimization or pay-per-click advertising.