Are Burneys Sweets More's electronic codes considered confidential information?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
- (c) "Confidential Information" shall include, without limitation, any information, not generally known to the public, in any form, relating to the System and the Franchised Business and its operations, including all trade secrets of the Franchised Business; all knowledge, know-how, standards, methods, and procedures related to the establishment and operation of the Franchised Business not generally known to the public; all records pertaining to customers, suppliers, and other service providers of, and/or related in any way to, the Franchised Business (such as all names, addresses, phone numbers, e-mail addresses for customers and suppliers; customer purchase records and mail lists); product formulas, methods of production; electronic code, designs, marketing materials, and business, sales, and marketing strategies; financial information; databases; training materials; knowledge of the franchise system; and any other data and information that we or our affiliates designates as confidential, including all information contained in the Brand Standards Manual.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, electronic codes are considered confidential information. The franchise agreement defines "Confidential Information" to include various details related to the Burneys Sweets More system and franchised business operations.
Specifically, this encompasses any information not generally known to the public, regardless of its form, that pertains to the Burneys Sweets More system and the franchised business. This includes trade secrets, knowledge, know-how, standards, methods, and procedures related to establishing and operating the franchise that are not publicly known.
In addition to the above, confidential information also includes records pertaining to customers, suppliers, and other service providers, product formulas, methods of production, electronic codes, designs, marketing materials, business strategies, financial information, databases, training materials, and knowledge of the franchise system. Any data or information that Burneys Sweets More or its affiliates designate as confidential, including information in the Brand Standards Manual, also falls under this definition. This broad definition means franchisees must protect a wide array of information related to the Burneys Sweets More business.