What does de-identification of the premises include for a Burneys Sweets More franchise?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
The de-identification procedures include removing all references to BURNEY'S SWEETS & MORE, complying with Franchisor's instructions to remove trade dress items, branding items, signage, color schemes, fixtures, and décor items from the Shop.
- (q) Access Right.
In the event Franchisee does not comply with the above requirements, Franchisor may enter the Premises, without being guilty of trespass and without incurring any liability to Franchisee, to undertake these post-termination obligations, including removing all signs, trade dress, equipment, and other items identifying the Premises as a BURNEY'S SWEETS & MORE Shop and to make such other modifications as are reasonably necessary to protect the Marks and the BURNEY'S SWEETS & MORE System and to distinguish the Premises from BURNEY'S SWEETS & MORE Shops.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to the 2025 Burneys Sweets More Franchise Disclosure Document, de-identification of the premises involves specific procedures that a franchisee must follow upon termination, expiration, or non-renewal of the franchise agreement. These procedures are designed to ensure that the location no longer appears to be associated with the Burneys Sweets More brand.
The de-identification process includes removing all references to Burneys Sweets More. Franchisees must comply with Burneys Sweets More's instructions for removing trade dress items, branding items, signage, color schemes, fixtures, and décor items from the shop. This ensures that all visual elements that identify the location as a Burneys Sweets More franchise are eliminated.
If a franchisee fails to comply with these de-identification requirements, Burneys Sweets More has the right to enter the premises and undertake the necessary actions to fulfill these obligations. This includes removing all signs, trade dress, equipment, and other items that identify the premises as a Burneys Sweets More shop. Burneys Sweets More can also make other modifications that are reasonably necessary to protect its marks and system and to distinguish the premises from Burneys Sweets More shops. This ensures that the brand's image and trademarks are protected even after a franchise agreement ends.