What is the current contribution to the Burneys Sweets More Brand Fund?
Burneys_Sweets_More Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand Fund. We have established the Brand Fund to support the development of new recipes and franchisee revenue sources, the evaluation and adoption of new technology, and the
creation of marketing content and public relations materials, as we, in our sole discretion, deem appropriate for the benefit of the brand. (Franchise Agreement Sections 8 (a)(ii) and 8(b))
The contribution is currently 0.5% of monthly Gross Sales. We reserve the right to raise the contribution to the Brand Fund, but not to exceed 1.5% of your Gross Sales. We may at our discretion defer Brand Fund contributions for you or another franchisee for an additional period of time we deem appropriate at the outset of your or their Shop. Other franchisees' Brand Fund contributions may be calculated at a different rate or on a different basis and, under limited circumstances, certain franchisees may not be required to pay Brand Fund fees. We have the sole discretion to settle or forgive any accrued and unpaid Brand Fund contributions owed by a franchisee.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 25–33)
What This Means (2025 FDD)
According to Burneys Sweets More's 2025 Franchise Disclosure Document, franchisees are currently required to contribute 0.5% of their monthly Gross Sales to the Brand Fund. This fund is used to support the development of new recipes and franchisee revenue sources, evaluate and adopt new technology, and create marketing content and public relations materials. The franchisor has the discretion to determine how the Brand Fund is used for the benefit of the brand.
Burneys Sweets More retains the right to increase the Brand Fund contribution in the future, but it will not exceed 1.5% of the franchisee's Gross Sales. The franchisor may also defer Brand Fund contributions for certain franchisees for a period of time. Additionally, the contribution rate or basis may vary among franchisees, and under certain circumstances, some franchisees may not be required to pay Brand Fund fees at all.
It's important to note that Burneys Sweets More has the sole discretion to settle or forgive any accrued and unpaid Brand Fund contributions owed by a franchisee. This means that the actual amount a franchisee contributes to the Brand Fund can potentially vary, and it is subject to the franchisor's decisions. Prospective franchisees should consider these factors and seek clarification from the franchisor regarding the specific terms and conditions related to Brand Fund contributions.