What were the total advertising expenses and other services expenses for Burger King's BK segment?

According to Burger King's 2025 Franchise Disclosure Document, the advertising expenses and other services for the Burger King (BK) segment were detailed in the provided financial tables. In one table, the BK segment's advertising expenses and other services totaled $558. In another table, the advertising expenses and other services totaled $543. In yet another table, the advertising expenses and other services totaled $468.

These figures represent the expenses Burger King incurred for advertising and related services specifically for its Burger King operations in the U.S. and Canada, excluding results of Burger King restaurants acquired as part of the Carrols Acquisition. These expenses are part of the overall operating costs and expenses for the BK segment, which also include items like supply chain costs, company restaurant expenses, and general & administrative expenses.

Prospective franchisees should understand that advertising expenses are a significant part of the operational costs. These expenses reflect Burger King's investment in marketing and promotional activities to maintain and grow brand awareness and customer traffic. Franchisees typically contribute to these advertising funds as part of their franchise agreement, so understanding these figures can help them assess the financial health and marketing support provided by the franchisor.

It's important to note that these figures do not include advertising expenses for Burger King restaurants acquired as part of the Carrols Acquisition, which are included in the Restaurant Holdings (RH) segment. Additionally, these numbers reflect expenses at the corporate level and may not directly correlate with the advertising spend in a specific franchisee's local market.