Are there any limits on the customers to whom a Burger King franchisee may sell goods or services?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
You may offer and sell products only at retail, and not for redistribution or resale. We do not limit the customers to whom you may sell goods or services, except that you may only sell products and services (1) to drive-thru customers if you are operating a Drive Thru Only Restaurant, and (2) to delivery customers if you are operating a Delivery Restaurant, unless you also have installed a walk-up window or a small outdoor seating area.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 80–81)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, there are limited restrictions on the customers to whom a franchisee may sell goods or services. Generally, Burger King does not limit the customers to whom a franchisee may sell. However, there are exceptions based on the restaurant type.
Specifically, if a franchisee operates a Drive Thru Only Restaurant, they may only sell products and services to drive-thru customers. Similarly, if operating a Delivery Restaurant, sales are limited to delivery customers, unless the restaurant also has a walk-up window or a small outdoor seating area.
These restrictions ensure that the type of Burger King restaurant aligns with its intended customer base and service model. Franchisees should carefully consider the type of restaurant they intend to operate and the corresponding limitations on customer sales.