factual

What technology platforms does Burger King require for the ROYAL PERKS Loyalty Program?

Burger_King Franchise · 2025 FDD

Answer from 2025 FDD Document

lty program services via the BURGER KING® mobile app or website and certain third-party ordering platforms that we may designate from time to time. We require you to participate in the loyalty program, currently referred to as the ROYAL PERKS Loyalty Program, for all new and existing BURGER KING® restaurants. Customers who are members of the ROYAL PERKS Loyalty Program can earn points, currently referred to as Crowns, and redeem points for eligible menu items at any BURGER KING® restaurant. Currently, Crowns are earned through member purchases on the BURGER KING® mobile app, website or in-Restaurant orders by using a code located in the member's account or a credit card linked to the member's account.

A standard POS system configuration is as follows, although your system may vary: Minimum 2 Front Counter POS devices with customer displays, Minimum 2 Drive Thru POS devices without customer displays, interior and exterior digital menu boards and media players, 4 receipt printers, 2 expeditor printers, 1 back office computer with monitor and laser printer, 1 hub/router, 1 modem, uninterrupted power supply,

4 cash drawers, 4 kitchen display systems (KDS), 2 expeditor display screens, 6 Sticky receipt printers and software for order processing, labor management, inventory management, cash management, time and attendance, and integrated credit, debit and gift card processing and digital transactions. As of the date of this disclosure document, the cost to purchase a POS system ranges from approximately $35,000 to $50,000 per Restaurant, which includes a 12-month basic hardware warranty and installation costs. This estimated cost is based on a Restaurant with above recommended POS and KDS hardware. Full standard required hardware is listed in the Global POS Policy.

You must also obtain the services and equipment (e.g., firewall, switches, routers, access point, cables) needed to participate in the Network Standardization program. As mentioned in the Global Restaurant Technology Standards Guide, only approved Network providers must be used. This program requires you to partner with approved network vendor. These vendors provide the necessary Firewall, Business Wi-Fi, and Guest Wi-Fi services meeting our standards.

Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 80–81)

What This Means (2025 FDD)

According to Burger King's 2025 Franchise Disclosure Document, franchisees must participate in the ROYAL PERKS Loyalty Program using the technology platforms that Burger King requires. These platforms are the same ones that enable ordering and delivery via the Burger King mobile app and website. Burger King is the sole supplier of these technology platforms.

Customers in the ROYAL PERKS Loyalty Program can earn points, referred to as Crowns, and redeem them for eligible menu items at any Burger King restaurant. Currently, customers earn Crowns through purchases made on the Burger King mobile app, website, or in-restaurant orders by using a code located in the member's account or a credit card linked to their account.

Burger King also requires franchisees to pay a fee per digital transaction, currently at $0.30, for each transaction conducted via the Burger King mobile app or website. This fee grants the franchisee a license to access and use the technology platforms that enable ordering, delivery, and loyalty program services. After May 1, 2023, Burger King can adjust this fee annually to cover the costs of providing and expanding these technology platforms. This fee is in addition to any other recurring fees or amounts payable by the franchisee.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.