For Burger King remodel projects, what image requirements must be complied with?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
General Requirements for all RTF Remodels (Full; Upgrade; and Scrape/Rebuild):
- All projects shall be current modern image at the time of design approval
- Burger King Image Standards & Guidelines as well as Prototype Plans and additional information are currently posted on designwithbk.com.
- Remodel projects shall comply with the Image requirements current at the time of the final Image Branding Approval. Non-compliant work shall be required to be removed to comply with brand approved drawings and/or replaced with approved materials.
- Franchisees are solely responsible for ensuring that the design and completed construction/alteration of their restaurants comply with the requirements of all applicable federal, state, provincial, or local laws, codes, and regulations, including those of the Americans with Disabilities Act (the "ADA") and all state, provincial, or local accessibility laws and requirements.
- As part of all projects, Franchisee shall be required to complete all deferred repair and maintenance work identified by BKC.
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 109–124)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, all remodel projects, whether full, upgrade, or scrape/rebuild, must adhere to the image requirements current at the time of final Image Branding Approval. This means that at the time of design approval, all projects must reflect the current modern image of Burger King. The Burger King Image Standards & Guidelines, along with Prototype Plans and additional information, are available on designwithbk.com. Franchisees are responsible for ensuring their restaurant's design and construction comply with all applicable laws, codes, and regulations, including the Americans with Disabilities Act (ADA) and all state, provincial, or local accessibility laws.
Non-compliant work during a Burger King remodel must be removed or replaced to comply with brand-approved drawings and materials. Additionally, franchisees are required to complete all deferred repair and maintenance work identified by Burger King as part of all remodel projects. This ensures that the restaurant not only meets the current image standards but is also well-maintained and up to operational standards.
For Burger King franchisees, this means staying up-to-date with the latest image standards and guidelines provided by Burger King, utilizing the resources available on designwithbk.com, and ensuring all designs and construction plans are compliant with these standards and all applicable laws. It also means being prepared to address any deferred maintenance issues identified by Burger King during the remodel process. Failure to comply with these image requirements can result in the need to remove or replace non-compliant work, adding to the cost and time of the remodel project.