What is the registration number for the 'HAVE IT YOUR WAY' Burger King trademark?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Trademark/Service Mark | Status | Serial / Registration Number | Application / Registration Date |
|---|---|---|---|
| HAVE IT YOUR WAY | Registered | Reg. 961016 | Reg. 06/12/1973 |
| HAVE IT YOUR WAY (Stylized) | Registered | Reg. 1081348 | Reg. 01/03/1978 |
| HOME OF THE WHOPPER | Registered | Reg. 782990 | Reg. 01/05/1965 |
| KING JR | Registered | Reg. 5392316 | Reg. 01/30/2018 |
| WHOPPER | Registered | Reg. 3736973 | Reg. 01/12/2010 |
Source: Item 13 — TRADEMARKS (FDD pages 74–77)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, the trademark 'HAVE IT YOUR WAY' is registered under registration number Reg. 961016. The registration was issued on June 12, 1973. Burger King grants franchisees the right to operate under the 'BURGER KING' name and use their current trademarks. Trademarks include trade names, trade dress, service marks and logos used to identify the restaurant.
Burger King considers the trademarks listed in the FDD to be their principal trademarks. These trademarks have been registered, or applications have been filed, with the United States Patent and Trademark Office (USPTO) on the Principal Register. Burger King states that all registrations required to be renewed have been or will be renewed on a timely basis, and all required affidavits have been or will be filed for these principal trademarks.
As a Burger King franchisee, you must adhere to Burger King's rules when using these trademarks. The franchisee cannot use the trademarks as part of a corporate, limited liability company or partnership name or with modifying words, designs or symbols. Additionally, the franchisee may not use the trademarks in connection with the sale of any unauthorized products or services or in any manner not authorized in writing by Burger King.