What is the registration number for the 'BURGER KING' trademark that was registered on May 20, 1969?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
required to be renewed have been or will be renewed on a timely basis, and all required affidavits have been or will be filed for these principal trademarks.
| Trademark/Service Mark | Status | Serial / Registration Number | Application / Registration Date |
|---|---|---|---|
| BK |
Source: Item 13 — TRADEMARKS (FDD pages 74–77)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, the trademark 'BURGER KING' that was registered on May 20, 1969, has the registration number Reg. 869775. This information is crucial for prospective franchisees as it confirms the legal protection and registration status of the brand's primary trademark. Burger King grants franchisees the right to operate under this trademark, which is a fundamental aspect of the franchise agreement.
The FDD also lists several other registered trademarks associated with Burger King, including variations of the 'BURGER KING' name with different designs and slogans like 'HAVE IT YOUR WAY' and 'HOME OF THE WHOPPER.' Each of these trademarks has its own registration number and date, reflecting the ongoing efforts of Burger King to protect its brand identity. Franchisees must adhere to Burger King's rules regarding the use of these trademarks, ensuring consistent branding and preventing unauthorized use.
Burger King retains sole discretion over legal actions related to its trademarks, including infringement or challenges. While franchisees are required to assist in these legal matters, Burger King will cover out-of-pocket costs unless the litigation arises from the franchisee's misuse of the trademarks. This arrangement highlights the importance of franchisees adhering to the brand's guidelines and the franchisor's responsibility in protecting its intellectual property. The registration and active management of these trademarks are essential for maintaining brand recognition and preventing market confusion, which ultimately benefits both the franchisor and its franchisees.