What is the registration number for the "KING JR" trademark used by Burger King?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
| Trademark/Service Mark | Status | Serial / Registration Number | Application / Registration Date |
|---|---|---|---|
| HAVE IT YOUR WAY | Registered | Reg. 961016 | Reg. 06/12/1973 |
| HAVE IT YOUR WAY (Stylized) | Registered | Reg. 1081348 | Reg. 01/03/1978 |
| HOME OF THE WHOPPER | Registered | Reg. 782990 | Reg. 01/05/1965 |
| KING JR | Registered | Reg. 5392316 | Reg. 01/30/2018 |
| WHOPPER | Registered | Reg. 3736973 | Reg. 01/12/2010 |
Source: Item 13 — TRADEMARKS (FDD pages 74–77)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, the "KING JR" trademark is registered with the United States Patent and Trademark Office under registration number 5392316. The registration date for this trademark is January 30, 2018. Burger King grants franchisees the right to operate under its trademarks, including "KING JR", for the duration of the franchise agreement.
It is important for prospective franchisees to understand that Burger King maintains strict control over the use of its trademarks. Franchisees must adhere to Burger King's rules and guidelines when using these trademarks and cannot use them in unauthorized ways, such as incorporating them into a business name or selling unapproved products. Upon termination or expiration of the franchise agreement, the franchisee's right to use the "KING JR" trademark, along with all other Burger King trademarks, immediately ceases.
Burger King also requires franchisees to notify them of any suspected infringement of their trademarks. Burger King retains sole discretion over any legal action regarding its trademarks, including the right to pursue infringers. While Burger King will typically cover a franchisee's out-of-pocket costs for assisting in trademark litigation (unless the litigation arises from the franchisee's unauthorized use), franchisees are still responsible for their employees' salaries and attorney fees. This highlights the importance of adhering to Burger King's trademark usage guidelines to avoid potential legal issues and associated costs.