What is the registration date for the 'KING JR' Burger King trademark?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Trademark/Service Mark | Status | Serial / Registration Number | Application / Registration Date |
|---|---|---|---|
| HAVE IT YOUR WAY | Registered | Reg. 961016 | Reg. 06/12/1973 |
| HAVE IT YOUR WAY (Stylized) | Registered | Reg. 1081348 | Reg. 01/03/1978 |
| HOME OF THE WHOPPER | Registered | Reg. 782990 | Reg. 01/05/1965 |
| KING JR | Registered | Reg. 5392316 | Reg. 01/30/2018 |
| WHOPPER | Registered | Reg. 3736973 | Reg. 01/12/2010 |
Source: Item 13 — TRADEMARKS (FDD pages 74–77)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, the registration date for the 'KING JR' trademark is January 30, 2018. This information is crucial for prospective franchisees as it confirms that Burger King has legally protected its brand name 'KING JR' through registration with the United States Patent and Trademark Office.
The registration of trademarks like 'KING JR' is a standard practice in franchising. It allows Burger King to protect its brand identity and prevent unauthorized use of the name by other businesses. Franchisees benefit from this protection because it helps maintain the brand's reputation and consistency, which are vital for attracting and retaining customers.
As a Burger King franchisee, you are granted the right to use Burger King's trademarks, including 'KING JR', in the operation of your restaurant. However, this right is contingent upon adhering to Burger King's rules and guidelines for trademark usage. Upon termination or expiration of the franchise agreement, your right to use these marks will cease, and you must discontinue any use of the trademarks, ensuring that you no longer identify yourself as a Burger King franchisee.