What is the registration date for the 'HOME OF THE WHOPPER' Burger King trademark?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Trademark/Service Mark | Status | Serial / Registration Number | Application / Registration Date |
|---|---|---|---|
| HAVE IT YOUR WAY | Registered | Reg. 961016 | Reg. 06/12/1973 |
| HAVE IT YOUR WAY (Stylized) | Registered | Reg. 1081348 | Reg. 01/03/1978 |
| HOME OF THE WHOPPER | Registered | Reg. 782990 | Reg. 01/05/1965 |
| KING JR | Registered | Reg. 5392316 | Reg. 01/30/2018 |
| WHOPPER | Registered | Reg. 3736973 | Reg. 01/12/2010 |
Source: Item 13 — TRADEMARKS (FDD pages 74–77)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, the trademark 'HOME OF THE WHOPPER' was registered on January 5, 1965. This registration date signifies the establishment of legal protection for this key brand identifier. Burger King emphasizes the importance of using its trademarks correctly and in accordance with their standards. Franchisees are granted the right to use these trademarks, including 'HOME OF THE WHOPPER,' during the term of their franchise agreement.
Burger King maintains strict control over its trademarks, as evidenced by the stipulations in the FDD. Franchisees cannot use the trademarks as part of a corporate, limited liability company, or partnership name, nor can they alter the marks with unauthorized modifications. This control ensures brand consistency and prevents misuse that could dilute the brand's value.
Prospective franchisees should understand that upon termination or expiration of the franchise agreement, the right to use Burger King's trademarks, including 'HOME OF THE WHOPPER,' immediately ceases. Continued use of these marks after the agreement ends would be a violation of Burger King's intellectual property rights and could result in legal action. Burger King also notes that it may modify or discontinue trademarks if required by litigation, and franchisees must adopt any new marks immediately at their own expense.