What ordering and delivery services are Burger King franchisees required to provide?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
You must provide ordering and delivery services that permit customers to order food for delivery or pickup at the Restaurant via third party delivery providers' apps and websites that we approve, as well as the BURGER KING® mobile app and website. All third-party delivery providers must be approved by us. You must also provide customer loyalty program services that we require via the technology platforms we require. These technology platforms are the same platforms that enable ordering and delivery via the BURGER KING® mobile app, website or in Restaurant orders by using the 6-digit code located in the member's account or using a credit card linked to the member's account. We or our affiliates are the sole supplier of these technology platforms.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 54–57)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, franchisees must provide ordering and delivery services that allow customers to order food for delivery or pickup through approved third-party delivery providers' apps and websites, as well as through the Burger King mobile app and website. All third-party delivery providers must be approved by Burger King. Franchisees must also provide customer loyalty program services via technology platforms required by Burger King.
These technology platforms are the same ones that enable ordering and delivery through the Burger King mobile app, website, or in-restaurant orders using a 6-digit code or a linked credit card. Burger King or its affiliates are the sole suppliers of these technology platforms. This means franchisees are required to use specific, approved systems for online ordering, delivery, and loyalty programs, ensuring consistency across the brand.
The requirement to use Burger King's technology platforms and approved third-party delivery services ensures brand consistency and quality control. However, it also means franchisees have limited flexibility in choosing their own technology or delivery partners. This could potentially impact their costs and operational control, as they are dependent on Burger King's chosen providers. Franchisees should carefully evaluate the terms and costs associated with these required platforms and delivery services to understand the financial implications for their business.