What factors does Burger King consider when evaluating a proposed site for a restaurant?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
We consider the following factors, among other things, in evaluating a proposed site: demographic characteristics (such as number of households in the neighborhood, average income and family size); traffic patterns; proximity to existing restaurants, including BURGER KING® Restaurants; and the size and condition of the proposed premises. You must obtain franchise approval and site approval in writing from us before you acquire a site. Our acceptance only indicates our willingness to be represented by you at
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 62–71)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, several factors are considered when evaluating a proposed site for a restaurant. These include demographic characteristics such as the number of households in the neighborhood, average income, and family size. Burger King also looks at traffic patterns, the proximity to existing restaurants (including other Burger King locations), and the size and condition of the proposed premises.
Before acquiring a site, a prospective franchisee must obtain written franchise and site approval from Burger King. The approval indicates Burger King's willingness to be represented by the franchisee at that specific location. However, it's important to note that if the site approval expires and the franchisee fails to apply for or obtain re-approval, Burger King may terminate the Target Reservation Agreement (TRA) or Multiple Target Reservation Agreement (MTRA), and the franchisee could forfeit any remaining deposits.
Prior to submitting a site for approval, franchisees must submit a Site Approval Package. This package must include information on the factors Burger King considers, a site sketch of the facility, aerial photos, signage details, building placement, access and parking information, and evidence of the franchisee's ability to control the property, such as a letter of intent or option. Burger King may also require a project opening plan and additional information, including a Sales Transfer Study to identify potential customer areas.
Burger King also retains the right to develop a restaurant within a franchisee's Target Area, either for themselves or through another franchisee. In such cases, the existing franchisee is given the option to develop the restaurant. If the franchisee declines, Burger King or a third party can proceed with development, and Burger King may terminate the TRA/MTRA, refunding any remaining franchise fee deposit.