What exterior digital menu board enhancements are required for a Burger King franchise?

According to Burger King's 2025 Franchise Disclosure Document, franchisees may be required to implement exterior digital menu boards as part of a broader digital enhancement strategy. Specifically, franchisees may need to replace faded exterior digital menu boards with new ones. Additionally, Burger King may mandate the use of additional digital systems for communicating with customers, collecting data, and other purposes.

These additional digital systems may require franchisees to add or replace equipment, wiring, hardware, and software at their own cost. Burger King retains ownership of the data generated by these systems and may use it for various purposes, including analyzing customer trends, marketing, and providing data to third parties. Burger King may also charge upfront or ongoing fees for products and services related to these additional digital systems if they are owned or provided by Burger King.

As part of the Burger King of Tomorrow (BKoT) Double Drive Thru & Digital Enhance Incentive Program Amendment, franchisees may be required to implement exterior digital menu boards and digital presell boards. Existing interior digital menu boards must be in good working condition or replaced. The actual scope of work required for these enhancements will vary depending on the condition of the restaurant prior to the effective date of the BKoT Amendment and will be detailed in a Scope of Work document and the Remodels Requirements Guidelines posted at Designwithbk.com.