What designation is required on all materials using Burger King marks, as specified by BKC?
Burger_King Franchise · 2025 FDDAnswer from 2025 FDD Document
Only those advertising and promotional materials or items which are authorized by BKC in writing before use shall be used, sold or distributed from the Franchised Restaurant, and no display or use of the BURGER KING marks shall be made without the prior written approval of BKC. All materials on which the BURGER KING marks are used must include the designation or such other designation as BKC may specify. Franchisee must, immediately upon receipt of notice from BKC, remove or discontinue the use, publication, display, sale and distribution of any advertising or promotional material, slogans, and any material on which the BURGER KING Marks appear, which BKC has not approved or has ceased to use.
No materials on which the BURGER KING marks are used shall be displayed in or around the areas of the Premises outside the Franchised Restaurant without the prior written approval of BKC.
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 109–124)
What This Means (2025 FDD)
According to Burger King's 2025 Franchise Disclosure Document, all advertising and promotional materials using Burger King marks must include the designation of a registered trademark, or another designation specified by BKC (Burger King Company LLC). This requirement extends to all materials used, sold, or distributed from the franchised restaurant.
This means that franchisees must ensure all marketing materials, including signs, posters, and digital ads, that display Burger King's trademarks include the appropriate designation. This could be the ® symbol for registered trademarks, the ™ symbol for unregistered trademarks, or another designation as directed by Burger King. Franchisees must obtain written authorization from Burger King before using any advertising or promotional materials and before displaying any Burger King marks.
Burger King retains the right to request the removal or discontinuation of any advertising or promotional material that it has not approved or has ceased to use. Franchisees must comply immediately with such requests. Additionally, no materials bearing Burger King marks can be displayed outside the franchised restaurant premises without prior written approval from Burger King. This ensures brand consistency and quality control across all Burger King locations.
Failure to adhere to these guidelines could result in a breach of the franchise agreement. Franchisees should maintain open communication with Burger King regarding marketing and promotional materials to ensure compliance and avoid potential issues.