On what date was the "HAVE IT YOUR WAY" (Stylized) trademark registered for Burger King?

According to Burger King's 2025 Franchise Disclosure Document, the "HAVE IT YOUR WAY (Stylized)" trademark was registered on January 3, 1978. This information is part of a table listing Burger King's trademarks, their registration status, serial/registration numbers, and application/registration dates. Burger King grants franchisees the right to operate under the "BURGER KING" name and use their current trademarks. These trademarks are considered principal trademarks and are registered with the United States Patent and Trademark Office (USPTO). Burger King ensures that all registrations are renewed and required affidavits are filed on time.

Burger King maintains strict control over the use of its trademarks. Franchisees must adhere to Burger King's rules and are prohibited from using the trademarks as part of a corporate name or with unauthorized modifications. The trademarks cannot be used in connection with the sale of unauthorized products or services without written authorization from Burger King. Franchisees are required to notify Burger King of any suspected infringement or challenges to the trademarks, and Burger King has the sole discretion to decide on any action to be taken.

Prospective franchisees should understand the importance of adhering to Burger King's trademark guidelines. Unauthorized use of the trademarks can lead to legal issues and potential termination of the franchise agreement. Franchisees benefit from Burger King's proactive approach to protecting its trademarks, as it helps maintain brand consistency and prevents unauthorized use by third parties. However, franchisees must also be prepared to cooperate with Burger King in any legal proceedings related to the trademarks, as outlined in the franchise agreement.