What specifications does Buns On Fire provide for advertising and marketing materials?
Buns_On_Fire Franchise · 2025 FDDAnswer from 2025 FDD Document
We will provide you with the specifications for any advertising and marketing materials you use to promote your Franchise Business. However, you may not use advertising and marketing materials sourced from any other supplier without first obtaining our approval. All advertising placement is at your own discretion and cost.
We administer and maintain a Proprietary Marketing Fund (the "Marketing Fund") for national and global advertising programs with monies collected from franchisees and corporate stores. We will determine, in our sole discretion, when, how and where the payments deposited into the Marketing Fund will be spent. We select the types of media used and the location of the advertising campaigns administered through the Marketing Fund. We use or may use the following media: print, radio, television, telephone, smart phone, social media and Internet.
You must spend at least one percent (1%) of your Gross Revenue on local advertising and marketing ("Local Marketing Expenditure"). You must, at our request, provide invoices or other supporting documentation to us to substantiate your Local Marketing expenditures. If you fail to meet this minimum requirement, you will pay the difference between what you should have spent and what you actually spent into the Marketing Fund. You will not establish a website or social media page for your Franchise Business including social media accounts or pages without our prior consent.
If you desire to use materials from sources other than us, you must send for our review samples of any advertising, promotional and marketing material which we have not prepared or previously approved before you use them. If you do not receive written approval within fifteen (15) days after we receive the materials, they shall be deemed disapproved. You may not use any advertising or promotional materials that we have disapproved.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 25–33)
What This Means (2025 FDD)
According to Buns On Fire's 2025 Franchise Disclosure Document, the company will provide franchisees with specifications for advertising and marketing materials used to promote their franchise business. However, franchisees must obtain approval from Buns On Fire before using advertising and marketing materials sourced from any other supplier. The FDD states that all advertising placement is at the franchisee's discretion and cost.
Buns On Fire maintains a Proprietary Marketing Fund for national and global advertising programs, funded by contributions from franchisees and corporate stores. Franchisees are required to contribute one percent (1%) of their Gross Sales to the Marketing Fund. The franchisor decides how these funds are spent, including the types of media used, such as print, radio, television, telephone, smart phone, social media and Internet.
In addition to the Marketing Fund, franchisees must spend at least one percent (1%) of their Gross Revenue on local advertising and marketing. Franchisees may need to provide invoices or other documentation to substantiate these local marketing expenditures. Failure to meet the minimum local marketing expenditure requirement will result in the franchisee paying the difference into the Marketing Fund. Franchisees cannot establish a website or social media page for their Franchise Business without prior consent from Buns On Fire.
If a franchisee wants to use advertising materials from sources other than Buns On Fire, they must submit samples for review. If written approval is not received within fifteen (15) days after Buns On Fire receives the materials, the materials are deemed disapproved. Franchisees are prohibited from using any advertising or promotional materials that Buns On Fire has disapproved.