Does Buns On Fire provide specifications for advertising and marketing materials?

According to Buns On Fire's 2025 Franchise Disclosure Document, Buns On Fire will provide franchisees with specifications for advertising and marketing materials used to promote their franchise business. However, franchisees must obtain approval from Buns On Fire before using advertising and marketing materials sourced from any other supplier. The FDD also states that all advertising placement is at the franchisee's discretion and cost.

In addition to providing specifications, Buns On Fire requires franchisees to spend at least one percent (1%) of their Gross Revenue on local advertising and marketing. Franchisees must also participate in marketing campaigns, including any loyalty programs that Buns On Fire establishes. Buns On Fire maintains a Proprietary Marketing Fund for national and global advertising programs, funded by contributions from franchisees and corporate stores, set at one percent (1%) of Gross Sales.

Buns On Fire also maintains a corporate website to advertise and market the brand, and franchisees must obtain approval and written consent to use any other Internet or mobile site in connection with the franchise business. This includes social media platforms. Franchisees must also get written consent to operate a website through other electronic media that provides content in the areas of the business that Buns on Fire operates, even if the site does not mention Buns on Fire or its affiliates or contain any of its information or branding, even if said site is not in connection with Buns on Fire business. These measures ensure brand consistency and control over the Buns On Fire image.

Prospective franchisees should note that Buns On Fire retains significant control over advertising and marketing efforts, including the right to approve or disapprove materials and dictate participation in marketing campaigns. Franchisees bear the cost of local advertising and marketing, and must provide documentation to substantiate their Local Marketing expenditures. Failing to meet the minimum local marketing expenditure requirement will result in the franchisee paying the difference into the Marketing Fund.