Is the Buns On Fire Protected Territory defined in the franchise agreement?

According to the 2025 Buns On Fire Franchise Disclosure Document, the franchise agreement does grant a Protected Territory to the franchisee. Specifically, Article I, Section 1.1 states that the franchisor grants a non-exclusive right to operate a Buns On Fire restaurant at an approved location and a non-exclusive license to use the brand's marks. Except as otherwise provided in the agreement, Buns On Fire will not establish or license anyone else to establish a franchised business under the system within the territory specified in Exhibit "A," which defines the Protected Territory.

This means that, generally, Buns On Fire will not open another franchise or allow another franchisee to open a location within the franchisee's Protected Territory. However, it is important to note that the grant of territory is non-exclusive, and the franchisor retains certain rights. Section 1.4 states that Buns On Fire and its affiliates retain all rights to establish and operate franchised businesses and use the marks outside the franchisee's Protected Territory.

Furthermore, Buns On Fire reserves the right to operate Buns On Fire restaurants at Non-Traditional Sites, regardless of their proximity to the franchised business. Non-Traditional Sites include locations such as military bases, hotels, college campuses, airports, and other similar venues. The specific boundaries and conditions of the Protected Territory are detailed in Exhibit "A" of the franchise agreement, which a prospective franchisee should carefully review to understand the extent of their territorial protection and the franchisor's reserved rights.