Can the Buns On Fire franchisor operate acquired businesses under marks other than 'Buns On Fire'?

According to the 2025 Buns On Fire Franchise Disclosure Document, the franchisor has the right to purchase, merge, acquire, or affiliate with existing competitive or non-competitive franchise networks or other businesses. Following such actions, Buns On Fire can operate, franchise, or license these businesses under the "Buns on Fire" marks or any other marks. This applies regardless of the location of these facilities, except within a franchisee's protected territory, where the acquired businesses will not change their names to "Buns on Fire".

This clause provides Buns On Fire with significant flexibility in expanding its business through acquisitions and operating those acquired businesses under different brands. For a franchisee, this means that Buns On Fire could acquire a competing business and continue to operate it under its existing brand name, potentially even within the same general market area as the franchisee's location, provided it is outside the franchisee's protected territory. This could increase competition in the area.

Buns On Fire also retains the right to establish and operate Franchised Businesses and to use the Marks outside of Franchisee's Protected Territory, including, without limitation to establish and operate and granting others the rights to establishing and operating a Buns on Fire restaurant or other venues offering and selling premium halal cuisine and other identical, comparable, or related goods and services through the same, similar or dissimilar channels of distribution under trade and service marks other than the Marks and under any terms and conditions Franchisor deems appropriate at the sole discretion of the Franchisor; to produce, offer and sell, and granting others the rights to establishing and operating a Buns on Fire restaurant or other venue offering and selling premium halal cuisine and other identical, comparable, or related goods and services through the same, similar, or dissimilar channels of distribution under the Marks and under any terms and conditions the Franchisor deems appropriate at the sole discretion of the Franchisor.

As a franchisee, it is important to understand the scope of your protected territory and how these rights reserved by Buns On Fire might impact your business. You should seek clarification from Buns On Fire regarding their plans for acquisitions and the potential operation of acquired businesses under different marks in your market area.