How will the Buns On Fire Franchisor communicate its Social Media policy to the franchisee?
Buns_On_Fire Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall comply with any Social Media policy issued by the Franchisor, whether incorporated into the Confidential Operations Manual as an addendum or otherwise communicated by Franchisor in writing at any time. Franchisor may grant Franchisee the right to maintain, or may require Franchisee to maintain, or may prohibit the franchisee from maintaining an independent social media presence for the Franchised Business through websites such as Facebook, Twitter, Instagram, Tik Tok, Foursquare, and the like. Any such account shall be the property of Franchisor. If granted the right to operate such an account, Franchisee must grant Franchisor permanent access to all such social media accounts, including the right to edit, post, delete, and revise content. Franchisee shall provide and update a list of all passwords necessary for such access to Franchisor. Unless otherwise stated in a social media policy, all Franchisee content on such social media websites shall constitute local marketing materials for purposes of Section 9.2 above.
Source: Item 23 — RECEIPTS (FDD pages 49–200)
What This Means (2025 FDD)
According to the 2025 Buns On Fire Franchise Disclosure Document, the franchisor will communicate its social media policy to franchisees either by incorporating it into the Confidential Operations Manual as an addendum or through written communication at any time. This means that franchisees should expect to receive the social media policy either as part of their initial training materials or through updates provided in writing by Buns On Fire.
Buns On Fire retains significant control over the franchisee's social media presence. The franchisor may grant, require, or prohibit franchisees from maintaining an independent social media presence for the franchised business on platforms like Facebook, Twitter, Instagram, and TikTok. If a franchisee is allowed to operate a social media account, Buns On Fire requires permanent access, including the right to edit, post, delete, and revise content. Franchisees must provide and update all necessary passwords to grant this access.
This level of control is common in franchising to maintain brand consistency and protect the brand's image. The policy ensures that all social media activity associated with Buns On Fire aligns with the franchisor's overall marketing and branding strategy. Franchisees should be aware that their social media content will be considered local marketing materials unless otherwise stated, and they must adhere to the franchisor's guidelines. Franchisees should clarify with Buns On Fire what specific platforms they are expected or allowed to use and what content guidelines they must follow.