Can a Buns On Fire franchisee use the Marks at a location not approved in the franchise agreement?

According to the 2025 Buns On Fire Franchise Disclosure Document, a franchisee's authorization to use the Marks, goodwill, and trade secrets is strictly limited to the approved location specified in the franchise agreement. The agreement explicitly states that the use of these Marks is not permitted at any other location or for any other purpose unless expressly authorized in writing by Buns On Fire. This restriction ensures that the brand's identity and reputation are consistently maintained across all franchised businesses and prevents unauthorized use that could potentially harm the brand.

This provision means that a Buns On Fire franchisee cannot extend their business operations or branding to any location beyond the one approved in their franchise agreement without obtaining explicit written consent from the franchisor. This includes temporary setups, pop-up shops, or any other form of business activity outside the approved location. Any unauthorized use of the Marks could be considered a breach of the franchise agreement, potentially leading to penalties or termination of the franchise.

Buns On Fire retains control over its brand and how it is presented to the public. This is a common practice in franchising, as it allows the franchisor to maintain uniformity and quality control across all locations. Franchisees must adhere to these restrictions to ensure compliance with the franchise agreement and to protect the integrity of the Buns On Fire brand. Prospective franchisees should carefully review these terms and understand the limitations on using the Marks before entering into a franchise agreement.