What conduct by a Buns On Fire franchisee is considered a fraud upon consumers?

According to the 2025 Buns On Fire Franchise Disclosure Document, if a franchisee engages in any conduct or practice that is a fraud upon consumers, or is an unfair, unethical, or deceptive trade, act or practice, it is considered a breach of the franchise agreement.

This means that Buns On Fire franchisees must conduct their business in an honest and ethical manner, and must not engage in any practices that could be considered fraudulent or deceptive to customers. This could include misrepresenting the quality or ingredients of the food, engaging in bait-and-switch tactics, or making false or misleading claims about the benefits of the products or services offered.

If a Buns On Fire franchisee is found to have engaged in such conduct, the franchisor may take action to terminate the franchise agreement. This clause protects the reputation of the Buns On Fire brand and ensures customers are treated fairly.