Who administers and maintains the Marketing Fund for Buns On Fire?
Buns_On_Fire Franchise · 2025 FDDAnswer from 2025 FDD Document
We administer and maintain a Proprietary Marketing Fund (the "Marketing Fund") for national and global advertising programs with monies collected from franchisees and corporate stores. We will determine, in our sole discretion, when, how and where the payments deposited into the Marketing Fund will be spent. We select the types of media used and the location of the advertising campaigns administered through the Marketing Fund. We use or may use the following media: print, radio, television, telephone, smart phone, social media and Internet. We may also use the funds for general public relations and to otherwise obtain and build brand awareness. The focus is on national and international coverage and marketing development and will be handled in-house or outsourced to a professional advertising or public relations firm. We will not receive any compensation for providing services to the Marketing Fund, other than the reimbursement of ordinary and necessary expenses, which may include in-house staff.
You must contribute one percent (1%) of your Gross Sales to the Marketing Fund. All franchisees and franchisor-owned operations will contribute on the same pro rata basis. At your request, we will make available to you an annual unaudited financial statement of the Marketing Fund. As we have just commenced franchising efforts, we have no prior year's allocation of expenditures to disclose.
We are not obligated to spend any amount of the Marketing Fund on marketing in your specific area. Any unspent amounts in the Marketing Fund will be saved for later spending. No percentage of the Marketing Fund will be used for the solicitation of franchisees; however, our advertising and marketing material may contain contact numbers for obtaining information about Buns on Fire Restaurant franchises.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 25–33)
What This Means (2025 FDD)
According to the 2025 Buns On Fire Franchise Disclosure Document, Buns On Fire administers and maintains the Proprietary Marketing Fund. This fund is used for national and global advertising programs, with monies collected from both franchisees and corporate stores. Buns On Fire has the sole discretion to decide when, how, and where the payments deposited into the Marketing Fund will be spent. They also select the types of media used and the location of advertising campaigns. The media used may include print, radio, television, telephone, smart phones, social media, and the Internet. Funds may also be used for general public relations and to build brand awareness.
Buns On Fire focuses on national and international coverage and marketing development, which will be handled in-house or outsourced to a professional advertising or public relations firm. The document specifies that Buns On Fire will not receive any compensation for providing services to the Marketing Fund, other than the reimbursement of ordinary and necessary expenses, which may include in-house staff.
Each Buns On Fire franchisee is required to contribute one percent (1%) of their Gross Sales to the Marketing Fund. All franchisees and franchisor-owned operations contribute on the same pro rata basis. Buns On Fire will provide an annual unaudited financial statement of the Marketing Fund at the franchisee's request. However, as Buns On Fire has just commenced franchising efforts, there is no prior year's allocation of expenditures to disclose. Buns On Fire is not obligated to spend any amount of the Marketing Fund on marketing in any specific area, and any unspent amounts will be saved for later spending. No percentage of the Marketing Fund will be used for the solicitation of franchisees; however, advertising and marketing material may contain contact numbers for obtaining information about Buns on Fire Restaurant franchises.